The holiday season is a strategic time and a crucial opportunity for businesses to maximize their sales through mobile while enhancing the online shopping experience.
The holiday period represents a key opportunity for companies, with sales reaching up to 30% of annual revenue in certain sectors. In 2023, online shopping increased by 10%, with mobile commerce playing a vital role.
Indeed, according to Adobe, online sales are projected to come from 53% mobile devices during the 2024 holiday season, generating nearly $60 billion in 2022. To succeed, it’s crucial to unify sales channels and provide a seamless customer experience.
What strategies should retailers implement to unify their sales channels while harnessing mobile's potential for a smooth and intuitive customer experience?
Our team has collaborated with Novatize, a specialized e-commerce firm, to establish recommendations aimed at preparing retailers not only for the holiday season but also for Black Friday and Cyber Monday, and beyond.
To maximize your sales and optimize your efforts during this busy period, we’ve focused on four key concepts to keep in mind:
- Prioritize mobile to enhance the customer experience;
- Adopt an omnichannel strategy;
- Plan promotions in advance and use customer data to create personalized offers;
- Analyze real-time data and conduct UX research to improve user experience.
For the complete reading of these recommendations, visit: Maximize Your Holiday Sales with a Unified Mobile eCommerce Strategy
Short on time for a full read? Discover even more tips and concrete examples by listening to our discussion with Novatize and KaseMe in the latest episode of our podcast « L’Update Thirdbridge ».
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