UI refers to the user interface, i.e., the visual and interactive aspect of a product. This includes the layout of screens, buttons, icons, typography, colors, and any other visual element the user interacts with. The goal of UI is to make the product interaction both aesthetically pleasing and efficient. UX, or user experience, concerns the overall experience of the user when interacting with the product. This includes ease of use, efficiency in accomplishing tasks, and the satisfaction experienced by the user. UX not only considers the visual aspect (which is part of UI) but also the navigation logic, information structuring, and overall product interaction. The goal of UX is to ensure that the product meets the user's needs in an intuitive and pleasant manner.

A UX audit involves evaluating the usability and user experience (UX) of a company's mobile or web products. It's an essential step to include in your digital marketing strategy. This in-depth review aims to identify usability issues to make the interface more user-friendly. During this audit, UX experts analyze various aspects such as navigation, accessibility, and user interaction to propose redesign innovations and advice. The goal is to improve the overall customer experience with the product, focusing on usability and efficiency.

The cost adjusts based on the extent of the modifications required. The price will vary significantly whether you're considering a complete overhaul with innovative functionalities and rethought ergonomics or just some essential optimizations. Initially, we recommend conducting a UX audit by specialists. It's the best way to get a fair view of the quality of the user experience you offer to your clients and the number of potential optimizations to consider.