A discount buys a transaction. Progression builds a habit.
A discount often rewards a customer who would have come anyway. A well-designed mechanic gives people a reason to come back every day, and then we check that this behaviour turns into store visits.
22 → 9
The average Canadian belongs to 22 loyalty programs but only uses 9 regularly.
+30%
In convenience stores, loyalty program members spend 30% more per visit.
Four levers, one engine
The levers share the same points, the same rewards and the same data. We combine them based on your goal.
Loyalty and progression
Visit tracker, tiers, streaks and badges.
For more store visits.
Mini-games
15- to 30-second games, branded for you.
To get your app opened every day.
Contests and brand activation
Campaigns with your suppliers, tied to the purchase of a product.
For more sales of the featured product.
Clubs and community
Product clubs with challenges and perks.
For attachment to a category or a brand.
Measured in store, funded by your suppliers
We qualify the visit by receipt, UPC code or geolocation, then link the app session to the checkout. The dashboard and the data belong to you. Your suppliers can also fund the engagement: they pay to activate their brand with customers who open your app every day.
Ten years of iteration with Couche-Tard
We know which mechanics bring people back to the app and which bring them back to the store.
68%
of players created their account during the campaign
343k
unique players in 56 days
12.2
days of play per player, on average
Goal
Bring customers back to the app every day of the summer and get them into the store to redeem a coupon.
Mechanic
One game of rock-paper-scissors a day, an in-store coupon for every win and badges for streaks.
Result
4.2 million games in 56 days. 42% of players came back to play 8 days or more.
Ready-made mechanics, branded for you
Games, contests, clubs, visit trackers: we start from proven tools and adapt them. Less risk, faster launch.
Three questions to ask yourself
1. Do you know how many of your customers come back within the same week?
2. Do your discounts mostly reward customers who would have come anyway?
3. Do your suppliers have a reason to pay to be featured in your stores?
If any answer gives you pause, let's talk.
A 30-minute call with our team.
Frequently Asked Questions (FAQ)
Do you need an app?
How are rewards delivered?
What if the campaign includes a contest or a draw?
Who owns the data?
How long before launch?
Retail projects
Two engagement and loyalty programs we've been evolving for years.
