The Update

Women in Tech & B Corp Certification

Guests :

Luce Anne Desmeules

Pascale Turpin

Émilie St-Aubin

Virginie Lavoie

Descriptions/ links : For the tenth episode of L'Update, Émilie and Virginie discussed with Luce Anne Desmeules, Human Resources Manager at Novatize, and Pascale Turpin, Marketing Manager of the same company and member of the advisory committee for Women and Gender Equality in Canada. The discussion began with Novatize recently obtaining B Corp certification. While exploring the various B Corp pillars, the conversation naturally shifted towards a crucial topic that concerns us all: gender equity in the workplace. B Corp: The different pillars, the process to obtain certification, and the benefits for a company that achieves it. Women in the digital field: The conversation addressed the deficit of female representation in the digital field. Strategies for raising awareness and implementing concrete actions to promote diversity and inclusion were discussed. Societal biases and stereotypes: The discussion delved into societal biases that limit young girls from pursuing fields perceived as masculine. Stereotypes surrounding video games and mathematics were addressed, highlighting the importance of countering these prejudices and encouraging young girls to pursue their interests. Beyond International Women's Day: Emphasis was placed on the importance of paying attention to gender equality in the workplace throughout the year, rather than limiting efforts to dedicated international days. The role of companies in promoting gender equality: Companies have the responsibility to create an inclusive work environment. Tips for implementing gender equality policies were shared throughout the conversation.