
KaseMe x Novatize: Optimizing your Black Friday strategy

Virginie Lavoie
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François-Jérôme Gosselin

William Giroux
Descriptions/ links : In this episode of L'Update, Virginie welcomes William Giroux, co-founder and president of KaseMe, and François-Jérôme Gosselin, co-founder and president of Novatize, to discuss the best digital strategies for maximizing sales and customer loyalty during Black Friday.
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