Émilie St-Aubin

Beyond Launch: Ensuring the Longevity of Your Application

You've diligently followed the development stages of your application and are about to launch it: congratulations! But even though this is a great accomplishment, your job is far from over...

In fact, it's just the beginning. You've invested time, energy, and resources in developing your application: now you need to ensure its longevity.
Keep a Close Eye on Your KPIs
As we've already mentioned: defining the Key Performance Indicators (KPIs) of your application is essential for evaluating its performance against the objectives you've set: usage rate, number of downloads, time spent by users... Whatever they may be, these indicators will give you a pulse on whether your product meets the needs of your target audience and will allow you to identify trends, variations, and blind spots. Monitor sudden or very pronounced decreases and increases, which may indicate a problem in the user experience of your application, or a bug to fix.
There's nothing like observing how your target audience uses your application to validate or invalidate your estimates, correct course if necessary, and thus ensure the long-term success of your software product.
Keep Your Eyes and Ears Wide Open
At the heart of the longevity of your product are, of course, its users. So make sure to stay tuned to their needs: are the needs identified in your project plan still the same today? What are their concerns or questions regarding the use of your application? Is the experience still optimal? Do your best to obtain objective answers to these questions through surveys, polls, or any other communication channel that allows you to interact with your audience and receive feedback. Then, you can adapt your product accordingly.
Also, keep a close eye on the market and its trends. Saying that the digital environment evolves rapidly is an understatement: stay tuned to what's happening in your industry and with the competition — new features, user interface improvements, new design... Be open to feedback and changes.
Focus on Security and Performance
Here again, adaptability is your keyword. Ensuring the maintenance of your application is crucial to guarantee its security and performance — and consequently, the satisfaction of its users. This will also impact the reputation of your brand, a key element for the longevity of your product.
Furthermore, as technological advances are ever faster, keeping your application up to date is simply essential to maximize your chances of remaining competitive over the years. Here are some important points to consider.
  • Security: Cyber-attacks and online threats are constantly evolving. Regular security updates will ensure the protection of user data in your application, an aspect that has become even more important since the implementation of Law 25, which you must comply with if you haven't already.
  • Performance: Users expect nothing less from your application than smooth and fast operation at all times. Optimize the code, fix bugs: in short, regularly address anything that could affect the performance of your application.
  • User Satisfaction: We also recommend making regular updates based on market trends, but especially user feedback. Listen to their feedback and make significant improvements to meet their needs.
The longevity of an application is intimately linked to the time you spend monitoring its performance and the feedback you receive from users. To remain competitive in the long term, your app must not be obsolete, slow, or underperforming. Keep in mind that the launch is just the beginning of the adventure: your long-term success will depend on your commitment to providing an exceptional experience to your users.
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