Our president and co-founder, Pierre-Étienne Bousquet, discussed with Jean-François Venne from Les Affaires the significant growth of digital technology in the retail industry and its impact on online sales, which are becoming increasingly crucial for revenue.
"Between 2017 and 2023, the percentage of adults who made online purchases in Quebec rose from 58% to 74%, with the value of purchases climbing from $10.5 billion to $17.8 billion. Despite this growth, local retailers capture only about 15% of sales, with Amazon remaining dominant."
The article highlights the importance of retailers focusing on their websites and mobile applications to adapt to the consumption habits of their target audiences and enhance their experience—a mission that Thirdbridge is committed to achieving every day.
Pierre-Étienne also discusses the concept of gamification and its increasing integration into mobile applications. The idea is to use game elements to engage users. This strategy aims to build customer loyalty while collecting valuable data.
Therefore, retailers must continuously optimize their sites and applications to generate revenue and meet customer needs.
For the full article, visit here: Commerce de détail: raffiner ses canaux numériques
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